The Mattel toy brand announced that Lady Gaga and her costume designer sister, Natali Germanotta, are designing the first celebrity "Monster High" doll. Hitting shelves this fall, the toy will retain the likeness of a familiar Gaga persona. This marks the first project between Mattel and Lady Gaga’s Born This Way Foundation, which seeks to “inspire empowerment and acceptance among young people.” Proceeds from the Gaga doll will go to benefit the foundation.
In addition, Gaga and her sister have helped launch the #KindMonsters campaign. By signing a pledge on the Born This Way Foundation’s website, fans are helping to promote a kinder world, including the world of social media.