Lady Gaga, who is about to take the stage of the 51st Super Bowl Halftime Show this Sunday, will also star as the new face of Tiffany & Co.'s new fashion jewelry collection called "Tiffany HardWear", according to Vanity Fair.
During the Super Bowl, the American luxury jewelry and specialty retailer is set to premiere a 60-second short film starring Lady Gaga. The short ad, which is said to show behind-the-scenes footage from Gaga's campaign shoot, is expected to air before Gaga takes the halftime show stage.
According to reports, the new ad will feature Lady Gaga talking about empowerment and her own creative journey. The new Tiffany HardWear collection will be available for limited and exclusive pre-orders on Super Bowl day on February 5th. It will arrive in stores on April 28th and will be available online on Tiffany.com on May 2nd.
Watch the teaser for Gaga's ad below: