WATCH: Revlon's newest campaign 'The Love Project' starring Lady Gaga.

 

Together with other stars like Pharrell Williams and Ellen DeGeneres, Lady Gaga helped launch Revlon's newest campaign 'The Love Project' during the Oscars today in Los Angeles.

 

The campaign's new television commercial, which was directed by Brett Ratner, is expected to encourage viewers to "help love grow in the world". In addition to the $1 million Revlon has committed, the campaign's purpose is to raise money for charities including WHA, Born This Way Foundation, From One Hand to AnOther and the Trevor Project.

 

"The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world," Carlos Barreto, Revlon Senior Vice President Marketing, said in a statement. "At the heart of this campaign is the belief that all people are beautiful and that love can create a better world."

 

Watch 'The Love Project' campaign ad below: